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How to Plan a Marketing Budget in 6 Steps: 2021 Guide. COUPON (4 days ago) Oct 12, 2020 · For example, say your target cost-per-acquisition is $300 per customer, you want to acquire 200 new customers, and your fixed costs add up to $10,000. In that scenario, you’d use the following formula. (300 x 200) + 10,000 = 70,000.
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